Now that I think of it, a lot of skaters, especially women, pay a lot of attention to their other clothing, and are willing to pay a lot more for beautiful and unique clothing. Likewise, if I walk into a big shoe store, I see hundreds or thousands of wildly different models, many of which aren't particularly functional. It makes sense that Edea is running away with some of this market if they have a sleeker style.
I guess it just isn't something I tend to notice.