Edea VIEP Passport

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Edea is educating their customers about fit and lacing in a new brochure called the "Edea VIEP Passport."

https://ice.edeaskates.com/wp-content/uploads/sites/2/2018/10/Edea_Passaport.pdf

(pdfs in other languages available on their website)

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Who produces these brochures?  On pg. 3, the first sentence is "Congratulations on purchasing your Edea Skates!"  Then they list Edea's 5 golden rules to become a champion.  Rule #1 is "Choose the right size!"  A tad late for that bit of info.

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I assumed the brochure was intended for those who had already purchased but they later changed the scope.  I also assumed that Italian was the primary language and the English version was translated from Italian.