Direct Auto insurance has a commercial campaign that features disgraced celebrities and athletes.
Yep, it's Tonya Time!
https://youtu.be/AFt86Te1r0g
https://youtu.be/kUmX9lLFaW4
I confess I am a bit tired of hearing about Tonya. Old news.
But will it work?
I.E., do you think Direct Auto Insurance will get the exposure they need to increase their business?
But here's an idea: Tonya for president! Or at least governor. I can think of at least a couple "bad-boys" who became successful politicians.
I'm not sure Tonya is very good at monetizing her notoriety. Maybe she could sell or license tee shirts with her picture on them. I can easily picture a rough & tough hockey or roller derby girl wearing her shirt with a logo like "I wanna be like her."