Hahahahahahahahaha. Make that Torvill & Dean or Scott Hamilton or Brian Boitano and I will agree with you.
I just wonder who they're targeting? Don't tell me I'm the only adult skater, with money to spend, who already threw a couple K down on skates and accessories and stuff just to start out. I don't have anything left to buy.
I don't think adult skaters will bite. Maybe parents with excess bucks who wish to indulge young girls? When my daughter was little, she loved surprizees (she's all grown up now, and she still does).
Subscriptions, particularly for mystery boxes, can make sense when you want to constantly explore new varieties of items or activities that you normally wouldn't on your own: CDs and DVDs (in the old days), books, toys, games, science projects, arts and crafts, cook-it-yourself meals, wines .... Subscriptions can also make sense for products that you consume on a regular basis: medicines, food, cleaning supplies, cosmetics ....
But gear for figure skating? I don't get it.