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Announcements and Introductions => Media Center => Topic started by: FigureSpins on November 04, 2011, 05:33:44 PM

Title: Nationwide Budget Winter Sports Gift: USFSA Basic Skills Ice Skating Classes
Post by: FigureSpins on November 04, 2011, 05:33:44 PM
A well-intentioned PR piece to drum up interest in figure skating classes:

http://sports.yahoo.com/ski/news?slug=ycn-10301097

I thought there would be some sort of an online discount code or something for local classes.  Title confused me a bit since the article's really about the inexpensive Basic Skills membership.  It implies that lessons are included for $12.

In reality, Basic Skills memberships are $15, do not include Skating magazine, and you pay extra for lessons unless a charity offers them for free.
Title: Re: Nationwide Budget Winter Sports Gift: USFSA Basic Skills Ice Skating Classes
Post by: MadMac on November 04, 2011, 06:05:31 PM
Indeed, confusing.
While BS membership does not include Skating Magazine, I believe that it does include the Basic Skills magazine.
Title: Re: Nationwide Budget Winter Sports Gift: USFSA Basic Skills Ice Skating Classes
Post by: FigureSpins on November 04, 2011, 06:47:31 PM
I thought the BSS edition was a once-a-year publication using parts of the "real" Skating magazine?  Do the BSS members get more than one issue a year?
Title: Re: Nationwide Budget Winter Sports Gift: USFSA Basic Skills Ice Skating Classes
Post by: ls99 on November 04, 2011, 07:01:10 PM
Sorry, that yahoo ad reads like BS to me.

 Last time I did a cursory look the insurance they talk about was supplemental.

Overall an unappealing loss leader.
Title: Re: Nationwide Budget Winter Sports Gift: USFSA Basic Skills Ice Skating Classes
Post by: AgnesNitt on November 04, 2011, 07:04:00 PM
I read it and I swear I thought it was a gift from a rental care company (Nationwide and Budget). It took me a second time through to realize I needed a dope slap.
Title: Re: Nationwide Budget Winter Sports Gift: USFSA Basic Skills Ice Skating Classes
Post by: MadMac on November 04, 2011, 07:30:41 PM
I thought the BSS edition was a once-a-year publication using parts of the "real" Skating magazine?  Do the BSS members get more than one issue a year?
I'm not sure how many issues they do. I am thinking it is 2 or 3 per year, but maybe not???
Title: Re: Nationwide Budget Winter Sports Gift: USFSA Basic Skills Ice Skating Classes
Post by: FigureSpins on November 04, 2011, 11:52:34 PM
I'm not sure how many issues they do. I am thinking it is 2 or 3 per year, but maybe not???

I own two issues of the BSS edition of Skating - the Michelle Kwan 2008 issue and the Evan Lysacek 2010 issue.  The Lysacek one just says "2010 edition," so I figured it was a once-a-year marketing effort.  It's a nice giveaway with a lot of information for skaters and parents.  I know the photo posters and skill cards in the center were a hit.  I just wondered if they issued it more than once per season.