Oh goodness- I wouldn't want the flashy wheely- even on a skating bag!!! But they only do black (it seemed??? did I get it wrong?), and I'm over black luggage, even for carry-ons.....
You can order them with non-flashing wheels, but by default, they come with the bottom two flashy, and the top two (which only come into play when pulling the bag up stairs or over a curb) non-flashy - you can easily switch them around; that's what I did before. Perhaps you could also put flashy wheels on the travel bags if you wanted to (*sarcastic tempt tempt!*).
Issues aside, I know I want another Zuca. I just have to decide between subtle (stealth black, non-flashy wheels) and looking like a girl.
Actually for the rink, I wouldn't care, but what I did like about the plain Zuca I had before was that I could drag it around for all kinds of other purposes without it looking out-of-place. When I travelled I used a leather bag to carry my skates on to the plane.