It is in John Wilson Blades official Youtube channel. But I don't know if that means JW commissioned the video, or whether they just decided it had useful info worth posting.
Various boot and blade manufacturers post videos on their websites that are explicitly produced and issued by the manufacturers, often featuring employees of the manufacturers. These I would consider "official" videos, representing what the manufacturers consider their best information and their best practices. Without more information, it's not clear to me what significance inclusion of a video in a manufacturer's official YouTube channel
per se means.
I saw Bruce Hurd's video at least 5 yrs ago. I can't be sure, but I believe it was just one of many sharpening videos on YouTube, not specifically on the John Wilson YouTube channel at the time. At the very least, we can infer that John Wilson does not disapprove of the equipment and methods that Hurd uses. But can we infer that John Wilson specifically endorses or recommends the equipment (Incredible Edger) and methods? I don't know.
In contrast, Paramount on its website used to explicitly endorse the Incredible Edger (when I first looked back around 2014). But then I found an interesting backstory on the Incredible Edger website: Sid Broadbent (developer of the Incredible Edger) had provided assistance to Paramount when they were getting started. So perhaps a bit of
quid pro quo? At any rate, the explicit recommendation of the Incredible Edger disappeared from the Paramount website several years ago, and is not there now. Not sure what significance that has either.