My guess is the exact opposite. They expect those events to be more attended, and thus higher price (supply/demand).
Men's is a massive event- the skaters in it are amazing, and except for the US where we pretty much love our pretty princesses- it tends to be the most followed event of the sport due to the athleticism of the top athletes (the Japanese men are insane), and this is Canada: their ice dancers are a big draw. They don't really have a big name in ladies or pairs, so the interest will be lower.