I just started skating too. I started with a pair of very inexpensive skates and then found a better quality skate when I decided I was serious (after about a month of going regularly, probably about ten to 15 hours on the ice). As the other poster mentioned, I was also able to snow plow, even with my cheap skates. I could also do basic stroking, backwards wiggles, pumps, swizzles, the kind of basic stuff you see on you tube
. I agree that seeking instruction is always a good plan, especially if you are "stuck" on an element and getting frustrated.
As for skates, you should have many options in the Bay Area of CA. There are several ice arenas with pro shops, and I believe Harlick is even down there somewhere (expensive, but good quality skates). The most important thing is fit obviously, as was also mentioned, Kenzie's Closet is a wonderful site. They give you the different sizing for the most popular brands of skates and tell you how to measure your foot, what level of skate works best for your abilities and goals, just a great site. In my experience, your best bet is to at least get fitted for length and width at a pro shop, and they can also help guide you which skates may be more comfortable for your foot type. You duo not necessarily have to purchase from a pro shop, but there are advantages to doing so. In some cases, a pro shop may even let you know you can get a better deal elsewhere. Ours advised my husband, who has a very wide foot, of skates that were being discontinued this year that they no longer carried, but that we found online on clearance.
Also, most new skates required a breaking in period. I read a lot about breaking in skates when I was breaking in mine, there are lots of tips out there, some worked for me, some did not, so I will share my first experience here. My new skates felt too snug when I very first put them on, especially considering that my cheap skates were a bit too large for me. After few minutes of just sitting there with the new ones on though, I started to realize they felt pretty good, almost like they were an extension of my foot. I could move my toes just a little, but otherwise, there was no foot movement in them, for instance my heel was very snug and stable. During the break in period, I wore mine in the house with guards on for about an hour a day on days that I did not skate. The days I did skate, I did lots of deep knee bends and took several breaks when I was skating because my feet would get achey, I did not push it too hard, the first few skates I only did 20-30 minutes worth of skating, but by about ten skates in, they felt amazing, and all those elements I had been working on with my cheap skates were getting even better than before.
Good luck and let us know how things turn out, there is much to learn on this sport overall, and this is a great resource with many knowledgeable folks on it, I have found it invaluable.