That area's changed drastically since Bill started the business. When I first went there, it was all Mom&Pop specialty stores. The butcher, the baker, etc. The upstairs apts were their homes. Since the City took the El down and built the mall, those stores gave way to bodegas and nail salons. The upstairs apts are rentals with absentee landlords. It's lost the neighborhood feel. Still, it's like many parts of NYC: go four blocks in the wrong direction..
since I got lost this morning, as usual, I ended up in a not-so-nice area, where there was a guy on the corner acting suspiciously like a drug dealer.
The prospective buyer already has a presence in Manhattan and it was described as being "fancy." I personally don't think athletes want or need "fancy" if it pushes prices too high.