You can probably find a cheaper alternative, but my dd likes her kiss and cry and finds it very useful because it holds just what she needs. She likes having multiple bags for the rink - one holding off ice items, her zuca for skating gear, and her kiss and cry with a box of tissue, water bottle, lip balm, CDs, ipod, charging cord, hand lotion, and extra hair bands. It fits very nicely on her zuca for walking in and out of the rink with the back strap which a cheaper bag wouldn't be designed to do. Hers has received quite a bit of abuse and has held up really well - her zuca on the other hand is totally shot.